Schenker Support is a tailored GenAI operations chatbot designed to seamlessly assist internal customer service officers with swift and accurate responses customised to company-specific inquiries. It enhances operational efficiency and productivity through its integrated chatbot, calendar, and maintenance system.
Ying Xu
Lynette Cheah
Tay Zi Dong Patrick
To begin our journey, we explored the information workflows of internal customer service officers at DB Schenker. By visiting the DB Schenker Tuas Warehouse and Red Lion, as well as engaging in insightful interviews with both officers and our company mentors, we acquired valuable insights crucial for shaping our design decisions.
Upon completing our information gathering phase, we brainstormed various design constraints through which we crafted our problem statement. This process began with developing user personas and charting user journeys to condense the plethora of user insights into tangible depictions.
The iterative design process unveiled the fundamental needs and challenges of our users, allowing us to conceptualise potential solutions.
Utilizing the insights we acquired, we initiated our development journey by employing various design thinking techniques, including whiteboard ideation and c-sketching. Through a thorough evaluation process, we carefully selected the solution that best aligned with our vision.
In our journey, we adopted an iterative approach, continually refining the chosen design to incorporate enhanced functionality based on user feedback to ensure that their requirements are addressed.
From DB Schenker, we express our sincere appreciation to Ms. Jessica Chia, Ms. Su Shan and Ms. Yu Wenling for their constant support. During each meeting, their feedback was invaluable in the creation of Schenker Support, and they readily collaborated with us, giving us assistance in many processes. We truly appreciate the guidance they have provided throughout the entirety of the Capstone programme.
From SUTD, we would like to thank professors Lynette Cheah, Ying Xu and Mr. Patrick Tay, for their unwavering support throughout the duration of the project. Although professor Lynette Cheah is no longer at SUTD, the insightful discussions our group had with her has been instrumental in shaping our approach. Professor Ying Xu’s guidance and expertise was a crucial aid for the project. Last but not least, we are deeply grateful to Mr. Patrick Tay for his in-depth and insightful feedback on our written and verbal communication efforts.
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At Singapore University of Technology and Design (SUTD), we believe that the power of design roots from the understanding of human experiences and needs, to create for innovation that enhances and transforms the way we live. This is why we develop a multi-disciplinary curriculum delivered v ia a hands-on, collaborative learning pedagogy and environment that concludes in a Capstone project.
The Capstone project is a collaboration between companies and senior-year students. Students of different majors come together to work in teams and contribute their technology and design expertise to solve real-world challenges faced by companies. The Capstone project will culminate with a design showcase, unveiling the innovative solutions from the graduating cohort.
The Capstone Design Showcase is held annually to celebrate the success of our graduating students and their enthralling multi-disciplinary projects they have developed.