AUROMA

AI-Powered Web-App for Personalised Fragrance Selection

AUROMA is fragrance exploration reimagined on a digital web platform. Uncover your fragrance persona and explore recommendations intelligently curated to your multi-faceted identity. Consolidated real user reviews support these recommendations, enhancing the exploration experience. Designed for users with varying levels of olfactory knowledge, AUROMA leverages AI to deliver an immersive and truly personalised user experience like no other. What’s your AUROMA?

Team members

Lim Vannara (CSD), Senna Lin Tan (DAI), Cheong Kah Yen Kelly (CSD), Bundhoo Simriti (CSD), Liew Min Hui (CSD), Koh Jin Rui Vinny (CSD), Clayson Soh (CSD)

Instructors:

Song Qun

Writing Instructors:

Susan Wong

AUROMA

FIND THE AROMA TO YOUR AURA

Objectives

Personalisation

Takes your unique preferences and needs into account.

Immersive

An experiential and creative journey tailored to you.

Bridging Understanding

Helps align your perception of fragrances to the fragrances’ actual smell.

Shareability

Designed to be shared, fostering connection through fragrance.

User Experience

Core Features

Profiling

Embark on a journey. As you navigate engaging scenarios, you will unpack and map your personal fragrance preferences to uncover your identity.

Exploration Map

With a selection of over 200 fragrances across 7 brands, get matched with your signature fragrance – most tailored to your olfactory preferences – with our vector similarity driven recommendation engine.

Additionally, explore mood-based recommendations curated for you that reflect and evoke the core emotions that define your unique essence.

Product Pages

Deep dive into the fragrance of your choice with all the information you need to make an informed decision.

Grasp a fragrance’s true scent with an overview of vital information and visualisations of notes. Head to the Reviews tab to view text reviews condensed into concise topical summaries powered by LLMs, and curated social media video reviews tailored to your archetype personality.

Intrigued? Check out the fragrance on the official website or book an in-store appointment with convenience.

Results and Validation

Users like their recommendations

4.34 out of 5

Prefer AUROMA to other fragrance finders

Helped 82% of users understand fragrance terminology better

"Felt like the app understood me"

User A

Male 21

"It's easy-to-use, and so fun!"

User B

Female 19

"It recommended perfumes I've never even heard of, and I actually liked them!"

User C

Female 20

"I'd definitely show this to my friends. It's kinda like Spotify Wrapped but for scents."

User D

Male 23

System Architecture

AUROMA is deployed on Google Cloud with React as the frontend and FastAPI as the backend, supported by TaskIQ and Redis for asynchronous workflows. AUROMA’s AI components include a pre-trained decision model and Google VertexAI.

Acknowledgements

We would like to sincerely thank our Singapore University of Design and Technology (SUTD) Capstone mentor, Professor Qun Song, and our communications advisor, Dr. Susan Wong, and our L’Oréal industry mentors, Nicol Ong and Jude Low, for their guidance and support throughout the entirety of this Capstone project.

We would also like to extend our gratitude to the project supporters, Ashley Zhao, Zoey Lai, Harnyanuvat Ann Yolyupa, Sebastian Au, Bianca Taiwo & Sophie Frakes, for their contributions and consistent support towards our project.

Project S24

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